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Production of Korean Dramas in the Digital Transformation Era: Analysis of Cost Structures and Marketing Strategies through OTT Platform Expansion and International Market Penetration with Changes

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The South Korean drama market is rapidly transitioning from long-standing production and distribution models to a new ecosystem led by OTT and digital platforms. In this shift, production investment costs have increased https://mjmsg.blogspot.com/2025/02/blog-post.html

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